Monday, March 4, 2013
U.S. mobile operators: prepaid iPhone sales less than expected
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CNET News International reported on February 28: According to the Wall Street Journal said, its operators Cricket Wireless networks of U.S. mobile operator Leap Wireless has said its prepaid version of Apple's iPhone sales unsatisfactory poor expected A year later, sales are only half of the expected sales.
It is reported that in June last year, Leap Wireless and Apple signed a one-year contract, the contract expires in June this year.
Apple release iPhone 5 in September last year, Leap Wireless also chosen to sell the iPhone 5. The price of $ 500 each in a small amount of subsidies paid to Apple, Leap Wireless to provide users with a prepaid version of the iPhone 5 cheaper than buy this phone directly from Apple about $ 150.
This is a bad news for Leap Wireless and Apple both: Leap Wireless, not yet sell the iPhone value of approximately $ 100,000,000; for Apple, the failure to achieve the cooperation of operators and prepaid goal to attract more low-income users.
Reported that Leap Wireless is currently the number of users has reached 530 million users, but Leap Wireless users network access is not as good as the U.S. market on the other mobile operators.
In June last year, Leap Wireless and Apple signed a three-year cooperation agreement. Apple This is one of the goals is to attract more users. No contract plan means that users need to bear the full cost to buy the iPhone, but will be lower than the two-year contract users pay monthly fees in subsequent month required to pay the phone bill.
Attract more iPhone users, Leap Wireless is increasing marketing efforts, and provide consumers with more payment options.
Despite the poor Leap Wireless prepaid iPhone sales, but the iPhone, sales in the global market is very optimistic about. According to market research firm Strategy Analytics said in a report released last week, the last quarter of iPhone beyond Galaxy S3, to become the world's best-selling smartphone. The report also said that the Apple iPhone 5 shipments reached 27.4 million in the last quarter, the market share of 12.6%, while the Samsung Galaxy S3 shipments of 15.4 million, a 7.1% share of.
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